Licensing- any product can benefit and become more salable by having an artistic image on its surface. Additionally, a new product,like a puzzle, can be newly created. Licensing is the magic mechanism that does exactly that. As an example, a wonderful image of New York City can be placed on a panoply of products such as glassware, cards of all types, magnets,website banners, bedding etc as an attractive common day item or memento or for use in a hobby or for whatever purpose the end user desires.
A typical License involves the Artist or his/her representative,the Licensor, providing a high resolution image to a merchandise manufacturer,the Licensee, for use on a specific product(s) for a certain length of time. The Licensor typically receives an upfront payment against a quarterly royalty and complimentary samples of the merchandise.
A well-thought License is a mutually beneficial transaction for all Parties. The Artist's name and works get to a broader audience and make his/her fine artwork more valuable, and the manufacturer gets to use popular images and the artist's name on its merchandise,which facilitates sales.